Registered: 1374524366 Posts: 1
Reply with quote #1
I would like to find out if any dealership ever run a radio or television advertisement campaign. I understand we target a niche market (especially the trenchless side) as DW dealers, but I think there might be some opportunity to promote our compact line, rentals and service capabilities. Please share if your dealership ever invested in a radio/tv advertisement and if you had any luck with it. Thanks, Mike Staal Ditch Witch of South Louisiana 225-744-7334
Registered: 1383222725 Posts: 1
Reply with quote #2
We ran a TV add during the 2014 olympics, we had a few existing customers committ on it; however, It is hard to say what kind of sucesss came out of it, there is no way to really measure it. Thanks, Tad Duncan Ditch Witch of Louisiana
Registered: 1373920671 Posts: 3
Reply with quote #3
Mike: We are currently running a add on a Hunting and fishing radio show. I have received several comments and calls on the add. We picked the show as the majority of customers in our APR are outdoorsman.
Jeff Chlupach Ditch Witch-Iowa
Registered: 1393242851 Posts: 1
Reply with quote #4
We tried a radio ad on our local ESPN Sports Animal for 3 months and did not ever get a response from any of our customers.