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michelle.williams@ditchwitch.com

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Posts: 20
Reply with quote  #1 

There have been a number of questions regarding the minimum quantity set on literature so if you could provide feedback on what you would like to see that will help us moving forward. Please answer the questions below and email to michelle.williams@ditchwitch.com

1) Would you rather pay more per piece for a lower quantity?

2) Would you rather have multiple quantity price breaks to pick from?
    Example: 25 at $xx
                  50 at $xx
                 100 at $xx
                 200 at $xx

3) What is the lowest quantity of one piece you would order?

jrhorton@ditchwitch.com

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Reply with quote  #2 
I would rather have the option to purchase at lower quantities & would be willing to pay more per piece. Multiple quantity price break is fair. Lowest quantity would be 10-20 pieces. Reason for all of this is that there are some models that we do not sell a lot of. Don't need tons of literature for these few units. Also, specs seem to change so frequently that we get caught with outdated literature.
michelle.williams@ditchwitch.com

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Reply with quote  #3 
Thank you for your response Jeff!

Regards, 
Michelle Williams
wcarrington@brandttractor.com

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Reply with quote  #4 
I would agree. We need the option to choose a lower quantity, everyones market is different. Some dealers may require more or less of a certain brochure than others. I think 20-25 should be the minimum. Then as you said have the option to order 25, 50, 75, or 100. If we order 100 of some of the models, the model would be out of date before we even go through 20 brochures.

On another note, I like the older style of brochures, where there were several sizes of a product in the same brochure, not a different brochure for each model size.
michelle.williams@ditchwitch.com

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Reply with quote  #5 
Thank you, Wes! I will relay your concerns about the new literature style on to Connie. 

Regards,
Michelle 
ashlee@ditchwitch-sw.com

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Reply with quote  #6 
Michelle -

We like the new style of literature one reason being: when one spec changes or one unit changes it does not obsolete the entire piece that has other units in it.  Plus it is something that works best with the type of people in our market.  As far as the printing quantities, I believe they are extremely out of line...100 is way too many to have as a minimum.  I believe 20 or 25 is a decent number for a minimum order.  I also think pricing across the board on not only the literature but the business cards are hirer than what they should be, i.e. one can get new identical new cards printed for $55 per 1000 but yet on the portal they are $55 for 100....therefore, I truly believe our pricing could be better across the board.

Thanks!
michelle.williams@ditchwitch.com

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Reply with quote  #7 
Thank you Ashlee for your response. I appreciate it. 

Michelle 
cweaver@dwundercon.com

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Reply with quote  #8 
We would rather have the option to purchase lower quantity which for us would be around 15 -20. The style of the new literature is a good look and works well for our area also.

Thank you,
rkilgour@dwsac.com

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Reply with quote  #9 

I'm in agreement on the quantity minimum set to 20 - 25 pieces. Up until a few years ago, we still had literature from the 90's that I had to get rid of because the minimum quantity was set high on some of those pieces. That being said, the price point on those was much better (free).

I agree with Ashlee on having the multiple unit brochures, but my sales guys really like the individual spec sheets. When we have units that haven been updated, we usually give the customer both, so they can compare the old (used equipment) with the new.

Also, the price on business cards is pretty high. We could have the same ones made up for a much smaller price point online.

Thank you,

Blair Kilgour-Reese
brooke@ditchwitchal.com

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Reply with quote  #10 
Michelle, when can we see lower quantities for literature? 25 minimum would be acceptable for our dealership. Our last order which consisted of 100 pieces of walk behind and 100 pieces of JT25 literature was a whopping $287.00!  We believe if we are footing the hefty bill for literature now, CMW should provide the option to order less than 100 pieces at a time.  Thank you for your consideration. 
michelle.williams@ditchwitch.com

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Posts: 20
Reply with quote  #11 
Hi Brooke,

It's hard to say when and if the quantity will be lowered. I was hoping to have more dealerships respond to this survey before a decision is made. I hate to lower the amount to 25 knowing it will raise the cost per piece with only six out of 70 dealerships responding. I'm still exploring options with the printing company and will post an announcement as soon as something has been changed. A decision will be made by the end of June. 

Thank you for responding!

Michelle 
remedlin85@ditchwitchsales.com

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Reply with quote  #12 
Michelle,
First off, the Quality of the literature is outstanding!!! We get frequent compliments-so kudos for that!
As you know, we've been utilizing mass mailings for several years now-ordering between 250-1000 pieces of literature at a time.....however, I agree with the other postings. We should be able to order 20-25 at a slightly higher cost and receive a significant price break when the quantity increases. I agree with Jeff--some models are very popular in certain areas while others aren't, so being able to order less would be a benefit.  Although I like the convenience of several models included in one piece, they are outdated too quickly. 
This has been a major concern which I've expressed on many occasions-- the slow updating of literature.....and marketing ads/banners/etc. available. It's frustrating when we send out a mailer to 1500 landscapers and have to use literature that still has the SK755 included and today we're working on sending out a Golf Course mailer to over 800 superintendents and still have to use the same, outdated literature!
I think updating literature and all marketing resources should be a priority for the Marketing Department, maybe more so than the quantity of literature......[smile]
Keeping it Orange,
Becke 
michelle.williams@ditchwitch.com

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Reply with quote  #13 
UPDATE...
Watch for an announcement to be posted on the home page of the dealer marketing site this week. Literature will not have a minimum any longer.

Please let me know if you have any questions. 

Thanks,
Michelle Williams 
dtruax@dwmn.com

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Reply with quote  #14 
Oh this is good news! Thank you Michelle!
cbecker@ditchwitchok.com

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Reply with quote  #15 

In the past, our locations would place an order together and distribute accordingly and then we have to figure out the cost for each location and have the accounting Dept. involved or sometimes only one location needs a certain piece of literature and the other locations may not need anything at the time so this new procedure is extremely beneficial. 

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